SEO audit and website analysis
I analyse websites and point your SEO in the right direction
I combine an automated crawl of the whole site with my own experience. The software checks every URL; I judge what is really holding the site back and turn it into a prioritised task list. I audit small company sites as well as large platforms with millions of monthly visits.
★★★★★ 5/5 in Google reviews
from €700 excl. VAT
3 options – from quick to full
What the audit covers
What goes into an effective SEO audit
In my experience, a good audit followed by careful implementation is the fastest route to better visibility: the site gets faster, matches search intent better and gets indexed more efficiently.
Page speed
Server setup, CMS, plugins and third-party scripts – everything that slows your site down.
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The audit includes recommendations that improve loading speed. I look at server configuration (such as the PHP version), CMS and plugin settings, and the third-party technologies running on the site.
Indexing
How Google sees and reads your site – and whether the index is full of pages that should not be there.
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I check whether the site has indexing problems and whether unnecessary URLs are sitting in Google’s index. The result is a set of recommendations that make better use of crawl budget – the resources Google has to spend to understand your site.
Performance according to Google
PageSpeed Insights, GTmetrix and Lighthouse – the problems and the opportunities.
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I review results from PageSpeed Insights, GTmetrix and Lighthouse to find the site’s problems and opportunities. That is the basis for improving rendering time, server response and a lot more.
Core Web Vitals
LCP, INP, CLS, TTFB and FCP – the metrics Google pays close attention to.
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Google favours fast pages with relevant content, hence Core Web Vitals. I check how your site performs on Largest Contentful Paint (LCP), Interaction to Next Paint (INP), Cumulative Layout Shift (CLS), Time to First Byte (TTFB) and First Contentful Paint (FCP).
Internal linking
Without internal links, even a great page may never make it into the index.
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Almost any page without proper internal links can struggle to rank – or fail to get indexed at all. The audit covers your internal linking and how it distributes authority across the site, which also affects crawl budget.
Backlinks
Forums, guest posts, spam – I assess your link profile and what to do with it.
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If your site has been around for a while, it has picked up links of varying quality: forums, articles, and some outright spam. I help you assess the profile, deal with the worst links and get more value out of the good ones.
How you look in Google
Meta tags and structured data that help you stand out from competitors.
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I check how your pages appear in search results and whether they stand out: meta titles and descriptions, structured data and the features that appear around results. I also check where Google actually sends people on your site.
Content optimisation
Content people enjoy reading that also ranks – including in Google News and Discover.
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The most beautiful, fastest site will not succeed in Google without the right content. The audit gives you recommendations that make your content more useful, more engaging and better optimised – which also helps with visibility in Google News and Google Discover.
Mobile devices
Does everything work fast and stay easy to use on a phone?
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The “year of mobile” arrived a long time ago, yet plenty of sites still are not built for phones. I check how your site looks on mobile, whether the content is easy to reach and how fast it loads.
When it makes sense
When is an SEO audit worth it?
Here is when I think an audit really pays off – and when it would just be burning money.
You are building a new site
I will prepare detailed SEO guidelines for the build, the content and the keywords – and I will not forget about promotion after launch.
- Ideas for promoting the site after launch
- Wireframe review with different scenarios
- An initial content plan and site structure
- Technical recommendations
Your site lags behind competitors
Outdated solutions can be risky, make editing painful and hold back your visibility. I will help you refresh the site or show you what to fix first.
- In-depth competitor analysis
- A list of things to improve, with ideas on how
- Developer-ready recommendations, so “it can’t be done” is off the table
You want the best site in your niche
Nothing wrong with wanting to be the best – I try to be the best at what I do, too. I will help you polish the details and connect the site with your business goals.
- Fresh, non-template solutions
- A review of your current SEO strategy
- Analysis of the links you have earned
You work hard, but the site is not growing
A set of actions, ideas and observations – especially for sites hit by a Google update or suddenly overtaken by competitors.
- Ideas, recommendations and tests to run
- Analysis of technical and indexing issues
- A review of incoming links
You have doubts about your current SEO
Working with an agency or a freelancer and feel something is slipping through the cracks? I will review the work with a critical but fair eye.
- Whether the reported data and summaries hold up
- Whether KPIs are delivered as agreed
- Whether the changes in reports were actually made
My audits
What makes my SEO audits different
Comprehensive
Everything that matters for optimisation: how the site and server perform, content, keywords, current visibility, backlinks and how algorithm updates have affected your rankings.
Focused on technology
Mobile-first indexing, the devices your visitors actually use, traffic data – and where people most often look for you.
Clearly explained
Plain language, whatever your role or technical background. I have been told reading one of my audits is a decent SEO course in itself.
Substance over looks
Do not expect an inflated, glossy document where half the pages could go straight in the bin. It is about substance – and it reads comfortably on a phone, a laptop or on paper.
Up to date
Websites are for people. I will not suggest 10,000 characters of text above your products or 40 near-identical location pages. I check what users expect and choose changes that do not get in the way of navigation.
Developers love it
Every change is backed by a clear rationale and described step by step. Your developer knows exactly what to do. No more “that can’t be done!”
Tools I use for audits
Pricing
How much does an SEO audit cost?
Prices exclude VAT. A call to go through the quick audit can be booked as a consultation.
Quick audit
€700 excl. VAT
An automated analysis of the whole site, checked by me. A good start, or a way to see whether there is anything to worry about.
- Crawl of every URL
- Indexing, meta tags, headings, canonicals, structured data
- Speed and Core Web Vitals
- Issues ranked by importance
- Results call available as a consultation
Recommended
Standard audit
€1,000 excl. VAT
Automated analysis plus my own review of technical SEO, content and links. Every change described so a developer knows what to do.
- Everything in the quick audit
- My review of content and site structure
- Backlink review
- Step-by-step recommendations for developers
- Results call included
Full audit
from €2,500 excl. VAT
For large sites and well-known brands. My own analysis backed by automation – with competitors and keywords.
- Everything in the standard audit
- Competitor analysis
- Search intent in the results
- Keyword research
- Results call included
Checking the implementation after the audit (I verify changes by priority and confirm what works) is priced separately.
What you get
What to expect from the audit
Priorities
every issue rated by impact – you know where to start
Step by step
changes described so a developer knows what to do
No filler
a clear task list instead of a glossy report
A call
we go through the results in the standard and full audit
Results
Results you can measure
30 → 350
keywords in the top 10 – a Kraków city guide
800K → 1M
monthly organic visits – a tech blog
2K → 10K
keywords in the top 10 – a pet store
1000+
links earned for a single online store
FAQ
Questions about the SEO audit
How much does an SEO audit cost?
The quick audit costs €700, the standard audit €1,000, and the full audit for large sites and brands starts at €2,500. All prices exclude VAT.
In what format will I get the audit?
The quick audit is a report from the automated analysis that I check and organise. The standard and full audits are a document with step-by-step changes plus a call to go through the results.
Will my developer understand it?
Yes – every change is justified and described step by step. The audit is readable for non-technical people and developers alike.
Is the audit just tool output?
The quick audit is largely produced by my own website analysis system, and I check the results. In the standard and full audits the software collects the data, and I write the assessment and recommendations myself.
Do you work with clients outside Poland?
Yes. I work remotely, in English, and we can talk over a video call in a time zone that suits you. I am based near Kraków, Poland (CET).
Ready when you are
Want to know what is holding your site back in Google? Send me a few sentences about your project – I will suggest the right type of audit and a date.