Freelance SEO consultant · working remotely
I help websites grow in Google search
I have been doing SEO since 2008, so I can quickly spot where your site has its biggest problems – and its biggest opportunities. It all comes down to three areas that cover ranking factors, user needs and the guidelines of Google and other search engines.
★★★★★ 5/5 in Google reviews
SEO since 2008
Published author on content marketing

What I work on
The three pillars of SEO
Tech, Text and Links – I look at every website through these three lenses.
Tech
I will make your site noticeably faster, fix indexing problems and make sure the technical side supports your SEO.
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WordPress, Drupal, Django or a JavaScript framework like React or Angular – what matters is how the front end is delivered and rendered for browsers and for Googlebot.
Slow loading, content that is hard to reach or thousands of useless URLs can hold your rankings back. Sometimes the fix is simple; sometimes it needs your developers’ time.
I will diagnose the issues, set priorities and oversee the implementation. This kind of work can affect your visibility in Google almost immediately.
Text
I will match your content to what your users actually look for and make sure it targets the right keywords.
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“Content is king”, they say. Yet most people only think about content in terms of keywords and heading structure.
That is the tip of the iceberg. Format, presentation and language that fits your audience matter too – as does catching cannibalisation, duplicate pages and thin content.
The good news: a lot of content work can now be sped up with AI – used wisely.
Links
Even a great website can stay buried in Google without a few good links. I will help you earn them.
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Links are still the foundation of long-term visibility. Is old link building hurting your site today? Are your current links any good – and are you overpaying for them?
“One strong link beats several weak ones” or “more is better”? It depends on the site. I will help you balance budget and quality and build a stable position over time.
How I can help
SEO services I offer
My work fits into a handful of services. Tell me what you want to achieve and I will pick the right mix for your site and your business.
SEO training
A day of training online or at your office: technical SEO, e-commerce and SEO for managers. Close to 1,000 people trained so far.
SEO consulting
1:1 calls, an independent second opinion and help with tough decisions.
Content optimisation
Better texts, a content plan and support for your editorial team – including Polish content when you enter the Polish market.
Results
Results you can measure
Project
Kraków city guide
30 → 350
keywords in the top 10
100 → 5,000
ranking keywords
200 → 4,000
organic visits
Project
Tech blog
40K → 100K
keywords in the top 10
0 → 40K+
junk pages removed
800K → 1M
organic visits
Project
Pet store
2K → 10K
keywords in the top 10
– → 15K+ characters
avg. article length
0 → 1,000+
links earned
Reviews
What clients say
Translated from Polish – my clients so far have mostly been based in Poland.
I highly recommend working with SEMURAI. Thanks to their efforts the traffic to my website doubled – and in the end that is what this mysterious industry is all about.
Michał Bryg, zaprojektujzjazd.pl
We worked together on several projects – I handled the websites and paid search, SEMURAI supported me on the SEO side. It was a great collaboration. Recommended!
Karol Jaworek, semracer.com
A very thorough analysis and a lot of experience. The meeting was friendly and Tomasz was very knowledgeable. I left with plenty of tips to implement in my project.
Michał Gaik, tanieantyki.pl
Why me
Why work with me?
No long lock-in
A simple contract you can read in five minutes – with one month’s notice.
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Some SEO agencies have better sales and legal teams than SEO specialists. They tie clients into multi-year contracts that mostly protect the agency.
My contracts are open-ended and simple enough to read over a coffee. You can end them at any time with one month’s notice.
No hidden costs
You know the price before we start. No small print.
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I tell you clearly what the work will cost at the very start. No surprise fees – including when you decide to leave.
I have spent a lot of time learning to estimate SEO work accurately, so I do not need loopholes in the contract. You always know what you pay for and what will be done.
Regular updates
A short summary: visibility, traffic and the work done.
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It is good to know what you are paying for – especially in SEO, which always carries some risk. All my work is planned and tracked, so reporting is easy.
I know not everyone reads reports. Just say you want them and you will get a short message with what matters: visibility, traffic, and the work done and planned.
A safe pair of hands
I cannot promise results – but since 2008 I have had exactly one penalty.
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Nobody honest can guarantee SEO results or promise that every change will be risk-free. But…
…since 2008 I have received a penalty exactly once, and hurt a site instead of helping it only a handful of times. Not bad for more than a thousand websites – and the last slip was around seven years ago.
User intent first
Rankings are not everything. What counts is a customer who finds what they need.
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Over the years I have learned that chasing rankings alone does not always help a business. I have seen top positions and lots of visits – and SEO that never paid for itself.
That happens when budgets go into content and links while the user is forgotten. I make sure your pages actually answer what people are searching for.
Experience
SEO since 2008 – successes, failures and lessons from every project.
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I do not love using this argument, but it helps. I have been doing SEO since 2008. There were plenty of wins – and some failures and projects that did not work out.
Every project taught me something about what users, search engine crawlers and the businesses behind websites really need.
I respect your time and money
Before I spend a single euro, I check three times whether it can be done cheaper or better.
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I do not like stories about companies spending thousands on an agency and getting meaningless reports that brought no traffic and no customers.
Before I spend your money, I think hard about whether there is a cheaper or more effective way. I do not always need the most expensive tools – my own scripts and spreadsheets often do the job, which keeps prices fair.
There is always a way
Instead of “it can’t be done”, you get several options – with budget and risk.
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If you come to me with a problem, for example during a consultation, you will not hear that something is impossible. You will get several options with different levels of effort, budget and risk.
With the full picture, you can make the best decision for your business.
Plain English
SEO can be explained in simple words – and that is how I explain it.
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I do not fill calls, documents or emails with jargon. SEO may look complicated, but it can be explained simply – I want every client to know what I do and what to expect.
They say the mark of an expert is explaining hard things so that anyone can understand them.
Process
How I work
Every project – long or short – follows the same steps. That is why my results are repeatable.
I get to know your business
A good SEO strategy starts with understanding your site and your business. Expect quite a few questions from me.
I prepare an initial plan
Based on a first look at your site and your goals. It is not the final to-do list yet!
We get started
If you like the plan, we sign a contract. Then I do a full analysis and a detailed schedule of work.
I work systematically
You will know the plan well – no wondering what I am doing this month. And every month tends to bring new challenges.
I keep you in the loop
I stay in touch by email and calls when there is something important. At the end of each month you can get a summary.
I measure visibility and traffic
One keyword at number one is not success. I build visibility across many keywords and grow organic traffic.
Sharing knowledge
Talks and publications
I have spoken at many marketing conferences in Poland, been a guest on podcasts and written a book on SEO and content marketing. More about me →
Conferences
Some of them more than once.
- I ❤️ Marketing
- Festiwal SEO Katowice
- semKRK
- E-Biznes Festiwal
- Silesia Sem
- Meet Beauty Conference
- Networking Club
- Śląskie Towarzystwo Marketingowe
Podcasts and webinars
Conversations about SEO and online marketing.
- SEO Fridays (dawidmed.com)
- O reklamie w Internecie (piotrpolok.pl)
- SEO Hangouts on Air
- Online Marketing Day
- SEMrush SEO Surgery
Training, courses, books
SEO without magic or “top spot in a month” promises.
- Nowa Koncepcja SEO (WhitePress)
- SEO course – StrefaKursów.pl
- Book “Content Marketing” (Poltext, 2017)
Academy
Latest from the Academy
-

Competitor Backlink Analysis in Bing Webmaster Tools (Free)
How to check your competitors’ backlinks for free in Bing Webmaster Tools: the Backlinks report, comparing up to…
-

Headless CMS – What It Is, How It Works and How It Affects SEO
A headless CMS stores content and serves it through an API, while a separate front end builds the…
-

Google Business Profile: How to Rank Higher in Local Search
How to optimise your Google Business Profile: verification, categories, description, photos, reviews and performance data – plus the…
Contact
Let’s talk about your project!
Tell me about your website and goals. I reply personally – within 2 business days (CET).
- The first conversation comes with no obligation
- Open-ended contract, one month’s notice
- I work remotely with clients across Europe and beyond
Ask about working together in 2 minutes
Answer a few questions about your website and goals – including your market, whether you are entering Poland or growing abroad. That way I come back with a specific proposal rather than a list of questions.
Prefer a regular email? Write to tomek@semurai.pl.
Prefer to read first?
I write practical SEO guides in the SEMURAI Academy – from the basics, through technical SEO, to Google Search Console. Free, no sign-up.
