SEMURAI Academy
SEO basics
How Google Search works, where to start with SEO and what the algorithm pays attention to. Definitions, Google guidelines, ranking factors, E-E-A-T and algorithm updates – explained plainly.
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Google Business Profile: How to Rank Higher in Local Search
How to optimise your Google Business Profile: verification, categories, description, photos, reviews and performance data – plus the local ranking factors Google…
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Google Ranking Factors in 2026: What’s Confirmed + Checklist
Which ranking factors does Google actually confirm, and which are just industry hypotheses? An up-to-date overview for 2026, including AI Overviews, plus…
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Where to Start with SEO? A Step-by-Step Plan for Your Website
Where to start with SEO: set a goal, connect Search Console and GA4, run a quick technical check, then work on keywords,…
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SEO Quick Wins – a Free DIY SEO Audit for Your Website
A free SEO audit you can do yourself: robots.txt, indexing, Search Console reports, PageSpeed Insights, titles and internal linking – with a…
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Google Search Essentials: What’s Allowed and What’s Spam in 2026
Google’s webmaster guidelines are now called Search Essentials. Here are the technical requirements, all 16 spam policies, the 2026 changes and how…
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What Is E-E-A-T? Experience, Expertise, Authority and Trust
E-E-A-T is how Google describes content quality: experience, expertise, authoritativeness and trust. Here’s whether it affects rankings and how to build it.
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Google Algorithm Updates: Core Update Timeline 2011–2026
The key Google algorithm updates in one place – Core, Spam, Helpful Content, Reviews and more, from Panda in 2011 to 2026…
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What Is SEO? Meaning and How Google Search Works
SEO stands for search engine optimisation. Here’s how Google crawls, indexes and ranks pages, how SEO differs from Google Ads and how…