About me – Tomasz Stopka
I have been doing SEO since 2008
I started out in smaller agencies, then worked at the Adweb agency and at Onet, one of Poland’s largest web portals. Since 2015 I have run my own practice as SEMURAI. I co-created the New SEO Concept with WhitePress, wrote a book on content marketing and share what I know about SEO – straight talk, no smoke and mirrors.
SEO since 2008
Book on content marketing (Poltext)
New SEO Concept with WhitePress
Experience
My path in SEO
Agencies, a major web portal and my own brand – I know SEO from every side: the contractor, the client and the person solely responsible for results.
2008
Getting started
First projects in a few smaller agencies. Learning SEO from the ground up – on live client sites.
Agency
Adweb
Work at an interactive agency on SEO projects for its clients: processes, reporting and running many sites at once.
In-house
Onet portal
SEO on the publisher side: a horizontal portal with an enormous number of pages, where every technical change plays out at huge scale.
2012
SEO Hangouts on Air
Co-hosting a series of expert meetups for the Polish SEO/SEM community – conversations about what really works in search.
2015
SEMURAI and the New SEO Concept
Launching my own practice. With WhitePress I co-created the New SEO Concept – a programme showing the way from “pay for rankings” deals to safe, transparent SEO.
2017–2018
A book and an online course
The book “Content Marketing” for Poltext, based on nine years of experience in agencies, a portal and my own projects, plus an SEO course for StrefaKursów.pl.
Today
Consulting, audits and training
I share knowledge instead of building an agency: consulting, audits, training and a free SEO knowledge base, the SEMURAI Academy. I work remotely with clients in Poland and abroad.
Who I work with
Who I usually help
I am based near Kraków, Poland, and work remotely with clients across Europe and beyond. I work in Polish and English. You always deal directly with me – no account managers, no juniors.
- Small and mid-sized businesses that are starting out and do not want to waste their budget
- People who have been put off SEO by poor results or unclear costs
- Larger organisations that need an independent review of the work being done
How I can help
Six areas where I help
Audits and technical SEO
Indexing, redirects, page speed, sitemaps and language versions (hreflang) – including stores on SaaS platforms, where “it can’t be done” is an everyday phrase.
SEO training
A day of training online or at your office: technical SEO, e-commerce and SEO for managers. Close to 1,000 people trained so far.
Content strategy and content marketing
A content plan built on user intent and keywords, not “texts written for phrases”. I covered this topic in depth in my book on content marketing.
Consulting and a second opinion
An independent look at the work of your agency or team: what works, what is wasted budget and where to start. Maximum substance, zero waffle.
Training and talks
An SEO course for StrefaKursów, conferences and podcasts. I am happy to run a training session for your team or speak at your event.
SEO in your marketing strategy
SEO in the wider context: from the brief for a new site, through migrations, to growing in Google.
Sharing knowledge
Talks, podcasts and publications
Conferences
I have spoken at many industry conferences in Poland, some of them several times.
- I ❤️ Marketing
- Festiwal SEO Katowice
- semKRK
- E-Biznes Festiwal Kraków (2015)
- Silesia Sem
- Meet Beauty Conference
- Networking Club
- Silesian Marketing Association
Podcasts and webinars
I have been a guest on podcasts and webinars about SEO and online marketing.
- SEO Fridays #009: WordPress SEO (2020)
- Piotr Polok: what online content should look like and how to distribute it (2021)
- SEO Hangouts on Air – SEO/SEM expert meetups (since 2012)
- Online Marketing Day
- SEMrush SEO Surgery
Training, courses, books
A book, an online course and educational projects that show SEO without magic tricks or “number one in a month” promises.
- Book “Content Marketing. Dotrzyj, zainteresuj, zatrzymaj” (Poltext, 2017, in Polish)
- Course “SEO – how to rank your website effectively” (StrefaKursów.pl, 2018)
- New SEO Concept – an educational programme with WhitePress (2015)
- Poland’s first list of SEO tools recommended by specialists (Critical, 2014)
Results
Results you can measure
30 → 350
keywords in the top 10 – a Kraków city guide
800K → 1M
monthly organic visits – a tech blog
2K → 10K
keywords in the top 10 – a pet store
1000+
links earned for a single online store
Find me online
Let’s connect
I write about SEO based on my own practice in the SEMURAI Academy – and I am happy to talk shop anywhere below.
Ready when you are
Would you like me to speak at your conference, webinar or podcast? Or do you need a consultation or an audit? Whatever the reason – get in touch!