SEMURAI Academy
Academy
SEMURAI Academy is a free SEO knowledge base: from the basics of search, through technical SEO and content, to Google Search Console and tools. I write from my own practice – since 2008.
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Competitor Backlink Analysis in Bing Webmaster Tools (Free)
How to check your competitors’ backlinks for free in Bing Webmaster Tools: the Backlinks report, comparing up to two sites, the missing-domains…
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Headless CMS – What It Is, How It Works and How It Affects SEO
A headless CMS stores content and serves it through an API, while a separate front end builds the site. Here’s how it…
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Google Business Profile: How to Rank Higher in Local Search
How to optimise your Google Business Profile: verification, categories, description, photos, reviews and performance data – plus the local ranking factors Google…
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How to Find Blog Topics for SEO: Tools and Methods
How I find blog topics for SEO: from an idea or broad keyword, through Google autocomplete, Search Console and keyword tools, to…
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Google Ranking Factors in 2026: What’s Confirmed + Checklist
Which ranking factors does Google actually confirm, and which are just industry hypotheses? An up-to-date overview for 2026, including AI Overviews, plus…
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Ollama – What It Is and How to Run a Free ChatGPT Alternative
Ollama is a free tool for running AI models such as Gemma, Qwen or gpt-oss locally, without the cloud. How to install…
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Where to Start with SEO? A Step-by-Step Plan for Your Website
Where to start with SEO: set a goal, connect Search Console and GA4, run a quick technical check, then work on keywords,…
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Free SEO Crawler in Google Sheets with IMPORTXML and Apps Script
Build a free SEO crawler in Google Sheets: IMPORTXML pulls titles, meta descriptions, headings and content, and a short Apps Script checks…
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SEO Quick Wins – a Free DIY SEO Audit for Your Website
A free SEO audit you can do yourself: robots.txt, indexing, Search Console reports, PageSpeed Insights, titles and internal linking – with a…
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Core Web Vitals: What They Are and How to Improve LCP, INP, CLS
Core Web Vitals are LCP, INP and CLS. I explain the thresholds, how they affect Google rankings, how to measure them and…
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Bulk Check HTTP Status Codes with Python (Script Built with AI)
A tested Python script that checks the HTTP status codes of thousands of URLs – redirects, 404s and a CSV export –…
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How to Write SEO Content: A Guide to Writing Articles for Google
How to write SEO content step by step: keywords and intent, structure, titles and meta descriptions, using AI in line with Google’s…